Change at the top of ProWein
17 May, 2012
Current project director Danila Avdiu will leave Messe Düsseldorf on December 31, 2012.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
